THE NAME. THE MEANING.
"I wish someone could just... guide me a bit. You know, hold my hand."
This common phrase is one that comes up in almost every client interaction. Since the topic is marketing, sales and brand development, a quick play on words leads us to... Brandheld.
"Held" is the German word for "hero".
As a bilingual company, offering services in both English and German, this double entendre made "Brandheld" a winner.
Meet The Team
Janine Olariu, Founder
My passions: Marketing, sales, and combining the two for maximum success.
With a love for the science of human interaction, online and offline, I strive to build demand, brand awareness and, ultimately, a measurable ROI for every company. My heart beats for technology and any opportunity to motivate marketing and sales teams.
Where did I gain my skills?
My love of teaching and enabling began early - at age 14 in Canada I was providing tutoring sessions in my community for anyone interested in learning how to use the internet. This grew into also providing marketing and website development to a variety of local entrepreneurs. By 1997 I knew that my joy comes from working on messaging and brand positioning, and consumer behavior paired with technological support tools is a space I would thrive in.
Fast forward to the 2000's. My professional career continued through positions in marketing research, business development, partner management, demand generation and a variety of management opportunities both nationally in Germany and internationally, with remote teams across Europe and the US.
Companies in which I have had the pleasure of building brand and demand in include:
FinTech startups, ERP and business software giants such as Dassault Systèmes, and social media corporations such as LinkedIn.
Why did I found Brandheld?
The network I have built up throughout my career has constantly indicated a clear business need for the services that Brandheld provides: branding strategy, demand generation best practices, sales guidance and social selling support.
After many years of providing these services on an adhoc basis, I felt it was time to professionalize my offerings. I have now begun my own brand-building journey with Brandheld - a company here to handhold professionals of all industries until they have a solid marketing and sales machine in place themselves.