Here for you

What We Do

01 PERSONAL BRANDING

02 CORPORATE BRANDING

03 DEMAND GENERATION

04 BRAND JOURNEY & CUSTOMER NURTURE

05 SALES ALIGNMENT & SOCIAL SELLING

*All services available in English and German

PERSONAL BRANDING

Your personal brand is the most important one that you'll ever develop - and one that you have for life. Need guidance on finding your sweet spots and clearly communicating what you bring to the table? We can help you to:

Define your personal USPs and voice
Optimize your online profiles, e.g., LinkedIn, Xing, digital CVs
Refine and practice your pitch, whether for an interview or networking
Find networking opportunities, sparring partners and key contacts so that you can continuously develop yourself and your goals

CORPORATE BRANDING

What do you want the world to think of when they see your logo? Does your brand identity reflect your core services or products? Whether you are just about to launch your startup or you are in dire need of a brand refresh for your established corporation, we are happy to support you with:

Slogan, tagline and logo strategy and development
USP and audience identification
Product and service messaging for multiple platforms, from PR to social media

DEMAND GENERATION

You know your revenue targets - but how are you going to reach those through marketing influences? How can you ensure a consistent and continuous flow of leads instead of seemingly random spikes and adhoc waves? Let us:

Define what a "lead" means for your business
Map stages and necessary conversions of your funnel flow, from lead to deal
Create an integrated demand gen marketing plan that is multi touch, multi platform and multi tactic

BRAND JOURNEY & CUSTOMER NURTURE

What story are you telling your current and future customers, and why should they care? How are you helping them to fulfill a need or to solve a business pain? Know your audience, know their desires, and know how to communicate your "why me?" to them. We're here to:

Map your buyer personas and needs, linked to your products or services
Create the content topics per persona and stage in the journey
Draw up a timeline for all communications
Pinpoint the right platform per message to reach your audience

SALES ALIGNMENT & SOCIAL SELLING

Marketing and sales alignment are the recipe for long-term success in any business. Are your teams transporting the same messages to the same audiences? Is your sales force embracing technology and using it effectively to build relationships? Let us help your team to:

Set KPIs for success, including conversion rates per sales funnel stage
Write messages and call guides that work for their key industries and stakeholders
Define argument and counterargument templates
Professionalize their LinkedIn and Xing profiles
Master LinkedIn prospecting, including Sales Navigator and its features (Lead Builder, Account Builder, InMails, etc.)

WHAT DON'T WE DO?

Transparency is key. We manage expectations by also telling you what we don't (currently) do. If the demand goes up over time, we might search for staff to support with the following:

Graphic design and editing - we'll help with the ideation and strategy, but not the actual creation of your graphics
Website programming - we'll guide you on design aspects, content and usability, but we won't build the actual pages